By John Coupland
Social media. a technique or one other, all of us appear to be 'doing it'. nice. even though, doing what precisely? Are you getting the implications you are expecting? Do you might have an process that actually offers ROI? In our ever busy and noisy international, all of us desire readability. John Coupland has built 5 key ACCELerators™ so you might understand go back on funding. those are underpinned via what he refers to as tactical engagement innovations which permit you to mix your social media along with your all-important off-line networking. No hype. a hundred% truth. learn this ebook, observe what John stocks with you, and you'll ACCELerate™ Your Social Media.
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Extra info for ACCELerate Your Social Media
In 2009, I won awards at the world’s biggest and best known networking organisation, Business Network International (BNI), because I was able to present effectively, (so I was told), and also because I was consistently bringing in visitors to help grow not just our group but others in our region too. What was my secret? I used two main tactics: As a new member, I immediately merged the off-line with the on-line. LinkedIn, Twitter and Ecademy were the main social networks I used to keep in touch with fellow networkers and seldom did I use email to invite visitors to our chapter.
Endless and pointless one-to-ones are simply social and, more often than not, don’t affect the bottom line. Emotional Selling Point (ESP) A very powerful form of marketing is the Emotional Selling Point (ESP). What is an ESP? ESPs are different to the better known term ‘Unique Selling Point’ (USP). With the effective use of ESPs, customers are able to relate to the emotional benefit based on psychological and social meaning. This is also known as psychosocial. Potential purchasers are more likely to react positively when they associate with who you are and what you have to say.
To the Malays, I was John, the ‘orang puteh’ and to the Chinese, I was an ‘Ang Mo’, both terms differentiated me from them, as a European. However, I grew up knowing that they were genuinely only endearing terms. My stepmother is a Chinese lady I regard as my mother. I was the youngest of six children. I have three sisters: A European who is directly related to me and two who are my Chinese stepsisters. My stepbrothers are also Chinese. I only usually refer to the Chinese part of my family as ‘step’ to explain the make-up of the family.